We invented a new brand territory to connect with a more intuitive, creative, transgressor public.
Camper has created a new product line for children.
The strategy adopted to construct its image and communication was aimed directly at children, considering them to be intelligent subjects who are more intuitive and much more creative than adults.
To connect with them, the brand was situated in their territory, in a chaotic, transgressor, absurd universe which only children are able to interpret. Therefore, the complicity that this visual language establishes between the product and its receiver is immediate.
Since it was created, Camper for Kids has placed its trust in Estudio Mariscal and is growing at an incredible rate.