We designed four advertisements to reinforce the corporate image of the Japanese subsidiary company of the great multinational company, 3M
The adverts designed for the corporate campaign of the multinational company, 3M, were commissioned by the Japanese communication agency Densu, one of the most important ones in the world. Its advertising strategy consists of associating the brand name with recognised artists and creators. The leitmotif of the adverts was supported by the creativity of the campaign: “3M is a company that invests in research and contributes to making everyday life a little easier."
A character, Morfi, was created who, in different situations, transforms himself into a gadget that solves everyday problems. Mariscal's popularity in Japan meant that he was asked to intervene in the first of the adverts, which combine animation and real image.
The brand name is associated to the prestige of a designer and to the artistic values that this designer represents.