We added value to the commercial offer through the packaging, as a carefree, friendly, colourful image.
The London and Paris stores of the prestigious Sir Terence Conran commissioned Estudio Mariscal with the packaging for a new more economical collection aimed at a young target public.
The carefree, friendly colourful image distinguishes the collection from the rest of the products, highlights its affordable character and establishes a quick, easy emotional relationship with the object.
The success of this collection is based on a good idea, materialised in a selection of good products and finished off with an optimistic image that adds value to the commercial offer.
